From 47 Minutes to 3: Lead Response Transformation
How a multi-rooftop group cut lead response time by 94% and increased appointments by 41%
Lead Response Time
Reduced from 47 minutes to under 3 minutes
Appointment Rate
Increase in lead-to-appointment conversion
After-Hours Leads
Now captured and engaged 24/7
BDC Efficiency
More appointments set per BDC agent
The Challenge
Midwest Auto Group was losing leads to competitors due to slow response times. With five rooftops and a lean BDC, their average lead response time was 47 minutes—well above the industry threshold for conversion. Leads were falling through cracks between CRMs, and weekend/evening coverage was non-existent.
Our Solution
We implemented our Lead-to-Appointment Automation system across all five stores, with SMS-first engagement and AI-powered follow-up sequences. The system integrated with their existing CRM and provided 24/7 coverage with immediate auto-response and intelligent nurturing.
"The difference was immediate. We're now engaging customers while our competitors are still figuring out who should call them back."
Michael Torres
General Manager, Midwest Auto Group
Client Info
Company
Midwest Auto Group
Industry
Multi-point dealer group